fakes don't just steal sales, they erode your price
When buyers can't tell real from fake, the whole category discounts toward the fake's price. Provable authenticity on every unit lets your price stand on proof and turns each scan into the one moment you own the customer, not the marketplace.
loading a real verification page…
a real example — what your buyer sees when they scan
from unit to relationship, in three steps
tag every unit
Each product gets its own scan-tag, printed on your label or packaging, with batch tooling and print-ready files at production scale, for cents per unit.
the scan defends your price
At the moment of decision, your buyer points a phone at the tag and sees it's the genuine article, in your branding. Doubt is what discounts a premium product; proof is what removes the doubt.
own the moment after the sale
The verify page is yours: your story, the product's journey drawn on a map, care guidance, and links back to your own site and channels, the direct connection a marketplace listing never gives you.
the one moment the marketplace doesn't own
On a marketplace, the platform owns the customer: the listing, the checkout, the follow-up. The scan is different: your buyer, phone in hand, holding your genuine product, at the moment of highest trust, looking at a page that is entirely yours. Route them to your site, your newsletter, your next release. Large-scale campaigns keep showing authenticity can overtake discounts as the top reason to buy; the scan is where that trust gets built, one unit at a time.
made for premium brands
You make high-end physical products: CPG, fashion, design, small-batch luxury. Counterfeits cost you twice: the faked units you never sold, and the doubt that drags your genuine price down while support tickets and returns climb. The brand-protection platforms built for this are priced for the Fortune 500. authe is the same defence: per-unit proof, your branding, gray-market visibility — self-serve, for cents per unit.
margin insurance, priced honestly
free to start. then cents per unit. one defended premium sale pays for hundreds of tags
what you get
- ·per-unit proof of authenticity your buyer checks in seconds, in your branding
- ·a direct customer moment on every scan: your story, journey map, care guidance, and links to your own channels
- ·geo-recorded scans: see where genuine units surface across channels (the gray-market signal)
- ·ownership history that transfers on resale, so your premium survives the second owner
- ·Amazon Transparency-ready: the same tag can serve as your Transparency serial, so one unit carries one code
- ·free to start, then cents per unit, no contract, no platform fee
straight talk
- ·straight talk: it's proof of identity, not a forensic lab test and not a takedown service
- ·authe doesn't capture your buyers' emails or track them around the web. the scan routes them to your channels, and the relationship stays yours to build
- ·you apply and we approve your account by hand before you go live (usually quick), not instant signup
common questions
how do fakes erode margin, not just sales?+
Through doubt. When buyers can't verify what's real, they price the risk in, and the whole category drifts toward the fake's price. The units counterfeiters sell are the visible loss; the discount your genuine product concedes to uncertainty is the quiet one. Per-unit verification removes the doubt, so your price can stand on proof.
is this a customer-data or CRM tool?+
No. Straight talk: authe doesn't harvest emails, set tracking cookies, or profile your buyers. What you get is the moment: a verify page in your branding, at peak trust, with your story and links routing the buyer to your own site or newsletter. The relationship it starts is first-party, between you and them, not through us.
what does it cost, really?+
Free to start. We add $100 / €100 of credit. After that it's cents per unit, pay-as-you-go, no contract. The margin-insurance math is simple: a single premium sale defended at full price covers hundreds of tags.
we sell on marketplaces, in retail, and direct, does it work everywhere?+
Yes. One tag, every channel. The verify page is a plain web page, so it isn't tied to any platform: it works on a marketplace listing, a boutique shelf, or your own store. On Amazon, the same tag can double as your Transparency serial via Amazon's interoperability path.
can it lift sales, or only protect them?+
Honestly: authe gives you the trust moment; what you build on it is yours. Large-scale industry campaigns have shown authenticity verification overtaking discounts as the #1 reason to buy, and brands using provenance to justify premium pricing. The mechanics are on every unit you tag. The campaign is up to you.
what happens to our brand on the resale market?+
The record travels. Each item's history and ownership can transfer to the next owner, who verifies it the same way the first buyer did, so your product's premium, and your brand's story, survive the second and third sale instead of dissolving into ‘no returns, sold as-is’.
your turn
start free. we'll add $100 / €100 of credit, so your first units are on us
try it freetamper-proof · works with any phone camera · secured behind the scenes