fakes don't just steal sales — they erode your price
When buyers can't tell real from fake, the whole category discounts toward the fake's price. Provable authenticity on every unit lets your price stand on proof — and turns each scan into the one moment you own the customer, not the marketplace.
loading a real verification page…
a real example — what your buyer sees when they scan
from unit to relationship, in three steps
tag every unit
Each product gets its own scan-tag, printed on your label or packaging — batch tooling and print-ready files at production scale, for cents per unit.
the scan defends your price
At the moment of decision, your buyer points a phone at the tag and sees it's the genuine article — in your branding. Doubt is what discounts a premium product; proof is what removes the doubt.
own the moment after the sale
The verify page is yours: your story, the product's journey drawn on a map, care guidance, and links back to your own site and channels — the direct connection a marketplace listing never gives you.
the one moment the marketplace doesn't own
On a marketplace, the platform owns the customer — the listing, the checkout, the follow-up. The scan is different: your buyer, phone in hand, holding your genuine product, at the moment of highest trust — looking at a page that is entirely yours. Route them to your site, your newsletter, your next release. Large-scale campaigns keep showing authenticity can overtake discounts as the top reason to buy; the scan is where that trust gets built, one unit at a time.
made for premium brands
You make high-end physical products — CPG, fashion, design, small-batch luxury. Counterfeits cost you twice: the faked units you never sold, and the doubt that drags your genuine price down while support tickets and returns climb. The brand-protection platforms built for this are priced for the Fortune 500. authe is the same defence — per-unit proof, your branding, gray-market visibility — self-serve, for cents per unit.
margin insurance, priced honestly
free to start. then cents per unit — one defended premium sale pays for hundreds of tags
what you get
- ·per-unit proof of authenticity your buyer checks in seconds — in your branding
- ·a direct customer moment on every scan: your story, journey map, care guidance, and links to your own channels
- ·geo-recorded scans — see where genuine units actually surface across channels (the gray-market signal)
- ·ownership history that transfers on resale — your premium survives the second owner
- ·Amazon Transparency-ready — the same tag can serve as your Transparency serial, so one unit carries one code
- ·free to start, then cents per unit — no contract, no platform fee
straight talk
- ·straight talk: it's proof of identity, not a forensic lab test — and not a takedown service
- ·authe doesn't capture your buyers' emails or track them around the web — the scan routes them to your channels, and the relationship stays yours to build
- ·you apply and we approve your account by hand before you go live (usually quick) — not instant signup
common questions
how do fakes erode margin — not just sales?+
Through doubt. When buyers can't verify what's real, they price the risk in — and the whole category drifts toward the fake's price. The units counterfeiters sell are the visible loss; the discount your genuine product concedes to uncertainty is the quiet one. Per-unit verification removes the doubt, so your price can stand on proof.
is this a customer-data or CRM tool?+
No — straight talk: authe doesn't harvest emails, set tracking cookies, or profile your buyers. What you get is the moment: a verify page in your branding, at peak trust, with your story and links routing the buyer to your own site or newsletter. The relationship it starts is first-party — between you and them, not through us.
what does it cost, really?+
Free to start — we add $10 / €10 of credit. After that it's cents per unit, pay-as-you-go, no contract. The margin-insurance math is simple: a single premium sale defended at full price covers hundreds of tags.
we sell on marketplaces, in retail, and direct — does it work everywhere?+
Yes — one tag, every channel. The verify page is a plain web page, so it isn't tied to any platform: it works on a marketplace listing, a boutique shelf, or your own store. On Amazon, the same tag can double as your Transparency serial via Amazon's interoperability path.
can it lift sales, or only protect them?+
Honestly: authe gives you the trust moment; what you build on it is yours. Large-scale industry campaigns have shown authenticity verification overtaking discounts as the #1 reason to buy, and brands using provenance to justify premium pricing. The mechanics are on every unit you tag — the campaign is up to you.
what happens to our brand on the resale market?+
The record travels. Each item's history and ownership can transfer to the next owner, who verifies it the same way the first buyer did — so your product's premium, and your brand's story, survive the second and third sale instead of dissolving into ‘no returns, sold as-is’.
your turn
start free — we'll add $10 / €10 of credit, so your first units are on us
try it freetamper-proof · works with any phone camera · secured behind the scenes